![]() ![]() ![]() They have now become infused into everything Amazon does. Jeff Bezos wrote Amazon's fourteen leadership principles early on to guide the company's new hires. But, first, let's look at the fundamental principles that guide their culture. So what can we learn from the world's most innovative business? In this book, you will learn to think like an Amazon leader, or as they say, an Amazonian. ![]() The book's second part looks at four case studies consisting of four crucial product launches and how the principles and processes covered by the first part were instrumental in the business rationale and development process.Īmazon has revolutionized the way people shop, read and live. The first part describes Amazon's specific principles and processes to succeed, innovate, and gain a competitive advantage in the marketplace. It explores founder Jeff Bezos' leadership philosophy and reveals how this philosophy has informed Amazon's most iconic products and services. Working Backwards tells the story of how Amazon changed the way people live. ![]()
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